Our Patisserie,
our story

A sweet story…

At the end of 1800 – the year in which the Giolittian Italy was preparing for African adventures – the brilliant Marco Barbero of Cherasco, a man with humble background, wanted to become a professional pastry chef and moved to Turin as an apprentice.

A few years later he returned to his native town, where he opened an elegant confectionery in the city centre, which is still as elegant as then – with its wooden shelves, white marble tables and brass chandeliers.

1881

A sweet story…

The Masters and Kings’ favorite...

The Bistro tables recall the noble and bourgeoisie ladies who came here for chocolate or tea, with the garrison officers or young professors such as the poets Pastonchi and Bontempelli.

This special place was visited by King Victor Emmanuel III and handsome Prince Umberto – II who entered here in search of emotions – as well as by the fierce occupying forces, for a time tamed. Among its guests the Patisserie also had Ministers of the King and of the Republic, powerful industrialists, and daring financiers.

1940

The Masters and Kings’ favorite...

And by those who give in to the temptation.

Today the Patisserie – whose production has been improved by Giancarlo Torta and his children Luca and Cristina – is visited by the Cherasco elite and cultured tourists, tempted by the tasting of the Baci di Cherasco® and other specialties.

Here you can meet famous actors, Nobel Prize candidates, well-travelled men coming from all over the world, well-known people – in the constant stream of customers who cannot resist the temptation of the multicolored jewels displayed in the shop windows. And so they enter, waiting patiently for a refined package, carried away by the delicious atmosphere of the Patisserie.

2018

And by those who give in to the temptation.
Historical Spot

Historical Spot

The historic Barbero Patisserie and Confectionery opens ist shop windows under the harmonic arcades of the central porticoes of Cherasco – with its blond woods, frosted glass with the words “Caffè Nero” (Black Coffee) and “Birra di Vienna” (Wien’s Bier), a delightful wooden board decorated with a scene of children games, and red marbles.
The interior is the perfect paradigm of a Piedmontese patisserie of the Art Nouveau
age, fully restored and yet very lively – and the infinite furnishing details invite the soul to discover our delicacies: cream puffs, paste secche, cakes, nougats, chocolates, candies are beautifully displayed in the showcases or inside ancient glass vases. The customer enjoys the view and the taste of all the delicacies that our confectionery has created over the years – playing with the colors of the rainbow.