Towards the end of the 19th century, when Giolitti's Italy was eager for African adventures, the ingenious Marco Barbero of Cherasco, a man of humble origins, decided to learn the trade of a pastry chef, and moved to Turin to work as a delivery boy.

Some years later, he returned to his birthplace and opened an elegant café and cake shop in the centre of town. With its wooden shelves, white marble tables and brass lamps, today it is still as elegant as ever.

1881

And those who give in to temptation

Now that Giancarlo Torta and his children Luca and Cristina have refurbished the product range, the shop welcomes the cultured and educated tourists who are attracted to the lovely town of Cherasco, eager to enjoy the specialities and sample the Baci di Cherasco® and other delights.

There is talk of famous actors, Nobel prize candidates and leading figures from countries all over the world among the constant flow of people who can't resist the temptation of the colourful jewels displayed in the windows and enter the shop to wait patiently for a delicious treat in a very special atmosphere.

2020